While the real battle between Foreign Minister Tzipi Livni and Transportation Minister Shaul Mofaz to replace Ehud Olmert as Kadima leader and prime minister is taking place among the 30,000 Kadima members and not the wider public, the two front-runners have retained the services of skilled campaign consultants to convince both the party membership and the public that their candidate is worthy of Israel’s top job. …
Within the general population, Livni is more popular, but in the crucial Kadima membership, Mofaz is stronger. Livni’s team has until September 17 to stem Mofaz’s surge, while the latter will attempt to keep his momentum going.
Mofaz’s team will position its candidate as Mr. Security: a former IDF chief of General Staff and defense minister, currently heading the strategic dialogue with the U.S., whose entire life was spent fighting Israel’s enemies and who is, as such, the candidate to steer the Jewish state through what are undoubtedly stormy security seas to come.
Livni’s team will position her as a strong Mrs. Clean, as Sharon’s successor, and as someone who can restore the country’s faith in the political system in general and in Kadima in particular. Access the full article>>

